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How do you improve your mobile site?
Your site should be optimized for mobile devices. Because nowadays, most people are searching on Google with their phone. But what does it mean to have a mobile-friendly site? And where do you start? In this SEO basics article, you’ll find an overview of what you could do to make your site mobile-friendly.
Why is mobile SEO important?
Mobile SEO makes sure your mobile site offers the best possible presentation of your content to a mobile device user. Since our world is increasingly mobile-oriented, it’s important that your site is mobile-friendly. If your site isn’t (properly) available for mobile users, you’ll miss out on a decent ranking in the search engines, and thus miss the income. Therefore, you should do everything in your power to optimize the mobile view of your site and make it as good as possible. In fact, it should be excellent!
How to improve your mobile website
To improve your mobile SEO, you need to focus on a couple of things
Focus on making your site easy and joyful to use with mobile SEO
Offer a great user experience to your users, and you’ll notice that Google will enjoy it too. So, how do you do that? First, figure out what you want users to do on your site. Then, make sure that it’s easy for people to do. Do you want people to call you? Make sure you put your phone number front and center, so it’s easy to find. Want to enhance conversions? Make that buy button stand out and function properly! In other words: bring focus to your site, and helpfully guide your visitors through the steps you want them to take.
But don’t just focus on your intent. Look at your users too! Figure out why they visit and which tasks they mostly do on your site. Then make sure it’s easy for them. Because if something frustrates your user, it hurts you and your results.
Responsive design
There are multiple ways to improve your site so it’s available for mobile users. The most important one is to create a responsive design. This is also the technology that Google advocates. With a responsive design, your site lives on one URL, which makes it easier for Google to understand and index it.
If you use WordPress, chances are your theme is already responsive and can adapt to all screens. Still, it’s good to check how your site scales in Google Chrome’s Developer Tools. Because if it doesn’t scale correctly, you should talk to your web developer about fixing it – or choose a different theme.
Use structured data
Structured data is essential for every site. With structured data, you can describe your content in a way that search engines can understand. It gives you a direct line of communication with search engines, so to say. In return, search engines might reward you with awesome rich results.
Your mobile site needs to have the same structured data as your desktop variant — otherwise, Google might get confused. Yoast SEO automatically adds structured data for the most important parts of your site, which you can fine-tune it to your liking.
Conclusion
Mobile is the new baseline, the new default. Do everything you can to fix your mobile site and make it perfect, not just in Google’s eyes, but, more importantly, your visitors. Mobile SEO is not just about great content and a flawless technical presentation. It’s more about creating an excellent user experience. Once you’ve achieved that, you’re on your way to the top!